5 Key Stats About Video-to-Blog Generation in 2025
TL;DR — In 2025, video-to-blog generation is transforming content marketing by enabling marketers to repurpose webinars into multiple SEO-friendly blog posts, leveraging AI tools to significantly cut production time, and integrating video and blog content as a standard practice. The widespread adoption of AI enhances efficiency and ROI, with most marketers and bloggers now using AI to streamline content creation and maximize reach across channels. This trend underscores the importance of repurposing video content into written formats to stay competitive and engage audiences effectively.
Turning video into written content is no longer a “nice to have.” It’s become one of the fastest, lowest-friction ways to expand reach, capture SEO real estate, and keep your content calendar full. Below are the five video to blog AI stats that best capture how—and how fast—video-to-blog generation is reshaping content marketing this year.
Table of Contents
1. 89% of Marketers Repurpose Webinar Recordings into Blogs
Wistia’s 2025 State of Video report shows that nearly nine out of ten webinar hosts now feed transcripts into AI tools (or hire writers) to spin long-form events into written assets (blog posts, show-notes, or gated articles). This trend highlights how marketers are maximizing the value of their live content by transforming it into multiple formats that reach different audience segments. Instead of letting those valuable insights gather dust after the event, they’re turning them into evergreen content that keeps working hard for their brand.
Webinars are already rich in expertise; converting them extends their lifespan, lets you rank for long-tail keywords, and gives prospects a reason to keep visiting long after the live event ends. Think about it: a single webinar can generate dozens of blog posts, each targeting specific questions or pain points your audience has. This not only boosts your SEO but also builds trust by providing helpful, detailed information that your readers can refer back to anytime.
2. Blogs + Video Are the Dominant B2B Content Combo
Content Marketing Institute found that 84% of B2B marketers publish blogs on their own site, while 76% also produce videos, making the two the most common (and complementary) content types in a modern program. This means that nearly every B2B marketer you know is leveraging blogs and videos as their go-to tools for engaging audiences, building trust, and driving leads. Blogs provide the depth and SEO juice, while videos capture attention and convey messages quickly—together, they create a powerhouse content combo that covers all bases.
With both formats now “table stakes,” stitching them together through automated video-to-blog generation plugs one of the biggest workflow gaps in B2B marketing. Instead of treating blogs and videos as separate efforts, this approach lets you seamlessly transform your video content into rich, SEO-friendly blog posts without starting from scratch.
Imagine saving hours of manual writing while maximizing the value of every video you produce—it's like turning your content into a well-oiled machine that works smarter, not harder. This integration not only boosts efficiency but also ensures consistent messaging across channels, helping you stay ahead in the competitive B2B landscape.
3. 94% of Marketers Repurpose Content Across Multiple Channels
A Referral Rock survey highlighted that almost every content team is already re-using core assets in new formats, leaving only 6% still considering repurposing. This means the vast majority of marketers have recognized the power of stretching their content further—turning one piece into many to maximize reach and impact.
If you’re not repackaging video into written pieces, you’re in the shrinking minority, and likely ceding both search visibility and campaign efficiency to competitors. Plus, repurposing saves you time and resources, letting you work smarter, not harder. So, if you want to stay ahead in 2025, embracing content repurposing isn’t just a nice-to-have, it’s a must-have strategy.
4. AI Writing Tools Cut Production Time by 59%
Businesses that embed AI writers into their workflows report an average 59% reduction in the time spent on basic content creation tasks. This isn't just a minor convenience, it's a game changer for content teams juggling multiple projects. Imagine slashing hours off your weekly content calendar, freeing you up to focus on strategy, creativity, or even just catching a breather.
Transcribing a video is only half the job. AI drastically shortens the polish-and-publish phase, letting small teams turn a 20-minute YouTube tutorial into a polished 1,500-word article before the end of the day. Instead of wrestling with clunky drafts or spending hours on edits, AI tools handle the heavy lifting by cleaning up language, structuring the flow, and even optimizing for SEO. This means you can consistently pump out high-quality blog posts that engage readers and boost your site's traffic, all without burning out your team.
Pro Tip: Check out this ultimate guide on how to convert videos into SEO-optimized blog posts.
5. 80% of Bloggers Now Use AI, and 68% See Higher ROI
AI adoption has surged: four out of five bloggers now rely on AI tools for everything from brainstorming fresh ideas and structuring their posts to drafting entire articles. This isn’t just a trend; it’s a game changer. In fact, 68% of those users report a measurable lift in ROI, meaning their investment in AI technology is paying off in real dollars and engagement.
Why is AI making such a difference? It’s not just about speed. AI can whip up content drafts in a fraction of the time it takes a human, but it’s also about quality and efficiency. It’s about quality and efficiency too. Teams using AI to convert video content into blog posts are not only producing content faster but are also seeing higher revenue and better audience retention compared to those relying solely on manual workflows.
The Future of Video to Blog Tools
Imagine turning a 10-minute video into a polished, SEO-friendly blog post in minutes, freeing you up to focus on strategy and growth.
Embracing AI means you can stay ahead of the curve, boost your productivity, and maximize your returns, all while delivering valuable content your audience craves. If you haven’t started experimenting with AI yet, now’s the perfect time to jump in and see the difference it can make for your blogging journey.
Want to automatically turn your videos into blog posts and SEO optimize them all in one place? Here's an in-depth guide on how to do that with Video Blog AI.
Frequently Asked Questions (FAQ)
Why are webinars being converted into blogs so frequently in 2025?
Webinars are converted into blogs frequently because they contain valuable expertise that can be repurposed into evergreen content, boosting SEO, extending content lifespan, and providing ongoing value to audiences, all while saving time and resources.
How do blogs and videos work together in B2B marketing?
Blogs and videos complement each other by combining the depth and SEO benefits of written content with the engaging, attention-grabbing nature of videos, creating a powerful content strategy that covers multiple audience preferences and streamlines workflow through automation.
What percentage of marketers are repurposing content across multiple channels?
Approximately 94% of marketers are repurposing content across multiple channels, recognizing it as a key strategy to maximize reach, improve efficiency, and increase campaign impact.
How much do AI writing tools reduce content production time?
AI writing tools reduce content production time by an average of 59%, allowing teams to produce high-quality blog posts more quickly and freeing up resources for strategic tasks.
What is the ROI impact of AI tools for bloggers?
About 68% of bloggers using AI tools report higher ROI, as AI helps produce content faster, improves quality, and enhances audience engagement, leading to increased revenue and better content performance.